Now that you understand why domain authority is important and the ranking factors used by Moz to determine a website’s domain authority, you’re probably wondering how you can put that to use in order to actually increase your domain authority score.
The following are the 9 steps that you should follow to increase domain authority, from the very beginning of your site’s creation:
Step 1: Choose A Good Domain Name
If you are just starting out, then pick a domain name that is relevant to your website. Look at our site, Itech-God as an example. We are mainly focusing on Technology, which explains why we have the keyword ‘tech’ in our domain:
It should be something that’s relatively easy to remember so that visitors won’t have any issues returning to your site because they forgot your domain name. You may even want to buy an old domain so that you don’t have to make a domain age.
If you already have a domain, make sure it’s not going to expire anytime soon by renewing it for at least three to five years.
Step 2: Optimize Your On-Page Content
SEO matters for both Google search engine ranking as well as your domain authority, so make sure that you optimize all on-page code, including your title tags, image alt tags and the content itself.
Additionally, include variations of your main keywords, keep all of your permalinks short and relevant, and create a sidebar section for new posts.
Step 3: Create Linkable Content
In order to earn high-quality links from multiple domains, which both MozRank and MozTrust use as important factors, you need to create high-quality content that is published regularly.
The better your content is, the more likely it will be that another authoritative site will link to it. This means that your content has to be relevant to your brand and to your audience, informative, creative, and well written.
Step 4: Improve Your Internal Linking Structure
Many websites are so concerned about earning external links that they overlook the importance of internal links. Internal links help to direct visitors to what they are trying to find, thereby improving their user experience. This means that if they’ve burrowed deep into your back catalog of blog posts, they can still easily find their way to your homepage by one of your internal links.
In ITechGod, we usually do internal linking by suggesting other related blog posts to our readers just in case they would like to read more about that particular topic.
Internal links help prevent visitors from leaving out of frustration and also help to keep them engaged with your website at the same time. Additionally, internal links make it easier for search engines to index your entire site.
Since we are talking about internal linking, SEOPressor has recently collaborated with the team from LinkVector.io to help webmasters like you build a solid internal link foundation for SEO. The partnership of these two powerhouses has made it easier for you to link your pages from somewhere relevant in your site.
Here’s a brief introduction on LinkVector:
It is an internal linking tool, designed to discover all internal and outbound links of a domain. You can benefit from using this tool as it can help you find internal linking opportunities according to the level of relevancy of each link found in your site.
Other than that, LinkVector will analyze all the links, presents them in a link map visualizer that can be easily understood. They vow to help you strengthen your website’s On-Page SEO and increase your site’s rankability to gain significant traffic that you deserve.
Skip the hassle of having to manually do internal linking and let LinkVector assist you to a better ranking position!
Step 5: Remove Bad And Toxic Links
Every once in a while, you should go through your link profile and search for any backlinks that are bad or toxic. This will allow you to remove links from bad sources that could end up hurting your domain authority instead of helping it.
You should also remove any links posted throughout your website that lead to bad sites or are broken as these will have a negative impact as well.
Step 6: Make Sure That Your Website Is Mobile-Friendly
A huge number of online users access the web through mobile devices. If your website hasn’t been optimized for mobile use yet, then you’re way behind.
Not only will it hurt your mobile search engine rankings, but you’ll lose out on a lot of visitors who will simply leave your site once they realize that it’s not being properly displayed on their smartphone or tablet.
To check whether your website is mobile-friendly or not, you can visit this Mobile-Friendly Test by Google Developers page. It will analyze your web page and let you know how mobile-friendly your site is.
Step 7: Become An Authority Within Your Niche
This can only be done by creating great content and engaging with your followers and consumers on social media in a meaningful manner.
By boosting your reputation as an authority, you’ll strengthen the identity of your brand, which will not only help increase traffic but also increase the number of external links you earn from other high-quality sources.
Another way to increase your website authority is by doing guest blogs on other websites that are relevant to your industry.
Step 8: Increase The Loading Speed Of Your Webpages
The poor loading speed can have a nasty effect on your bounce rate. Most users have very little patience for a page that takes too long to load and will end up leaving your website altogether if their patience wears out.
You can also check your website’s loading speed with the PageSpeed tool by Google Developers. Not only it will analyze the speed of your site, but it will also identify some ways for you to make your site faster and improve user experience.
Step 9: Promote Your Content Via Social Media
Because social signals are a big ranking factor, you’ll need to promote your content on social media in order to obtain those signals. Otherwise, your content is just going to sit on your site all by itself.
Post links to your content on your various social media pages and is sure to encourage followers to like, share or comment on it. You should also include social share buttons directly on your webpages.
Wrapping It Up
Domain authority is important for a number of reasons. It allows you to judge the overall performance of your website. It also lets you compare your score to that of competing websites to see where you stand.
By being able to identify the domain authority of other sites, you can also identify other sites worth linking to in your content as well as sites that are industry authorities that are worth establishing a relationship with. Not to mention that it can help bring in stronger traffic.
Before you go, here’s a quick guide to checking your domain authority and a checklist on how to increase domain authority. Don’t forget to tick these off:
- Pick a domain name that is relevant to your niche.
- Optimize on-page SEO including your title tags, image alt tags, and the content.
- Produce high-quality content that people will link to.
- Include internal links to improve user experience.
- Run an audit to remove bad and broken links for a healthy website.
- Go mobile-friendly.
- Check your Domain Authority score on Open Site Explorer by entering your website’s URL.
- Become the expert within your niche.
- Make sure your website loads fast to reduce bounce rate.
- Do content promotion via social media – Facebook, Twitter, Google+., LinkedIn, Snapchat.
- Don’t forget to increase page authority as well!.
Are there any other ways that you have tried to increase your domain authority? Do share it with me on the comment box down below! I’d love to hear from you.